What Are Manufacturer Coupons and Where to Get Them

FT Contributor
A pair of scissors and coins sit on top of coupons.

Couponing is a way of life for some people. Whether they are digital, or physical copies, coupons can help you save money on everyday purchases such as groceries. There are a variety of coupons out there that provide a discount, including retailer and manufacturer coupons.

Unlike store coupons, which are offered by the retailer themselves, manufacturer coupons are released by a company that produces a particular product. Most often, stores will accept manufacturer coupons. Similarly, many retailers allow you to “stack” manufacturer coupons with their own store coupons, allowing you to get a better deal on a product. This means using more than one coupon for a single item.

If couponing is part of your money-saving strategy or personal budget, manufacturer’s coupons should be included. Whether you are just getting started in the world of couponing or you’re an extreme couponing expert looking for some tips, discover where you can find free and printable manufacturer’s coupons for your next purchase.

Using Manufacturer Coupons in a Budget and Shopping List

In order to be an effective couponer, you must understand the importance of creating a budget, shopping list, and overall financial strategy. Knowing what items you need and how much money you have to spend can help you make the right choices on what to buy.

Manufacturer coupons are extremely trustworthy, but you should always be on the lookout for fraudulent coupons. There are fraudulent coupons out there that mimic manufacturer coupons but won’t work in the store.

Incorporating manufacturer coupons into your frugal shopping strategy can also help you keep your eyes peeled for coupons for the specific items that you need. In some cases, you can stock up on items that you use all the time, like soap or toilet paper. If you are brand loyal, you’ll be able to pay attention to know when those items are available at the best price, as well as stay abreast of new coupons from the manufacturer of those products.

Manufacturer Coupon Websites

While you can find coupons in magazines, newspapers, and ads, it may be easier to navigate a website compiled of coupons or go directly to the website of the manufacturer. There, you’ll find information on the products that the company offers, as well as the retailers that offer that particular product.

Often, you’ll also find coupons or special deals regarding the products that the manufacturer offers, typically in a digital format. The website will also have contact information for that manufacturer.

It should be noted that some manufacturer coupons can easily be found on manufacturer websites, while others may be easier to find on coupon websites or retailer websites like the ones below.


Coupons.com is a database of printable and digital coupons from a variety of manufacturers. You’ll also find coupon codes that can be redeemed for online purchases. The site allows you to search for specific brands or retailers and compile them into an easily printable list. You can also upload a shopping list directly to the site.


Now known as RetailMeNot Everyday, this site makes it easy to find sales and coupons from your favorite manufacturers. You can also find coupon codes to use online. Users can sign up for the newsletter to get manufacturer coupons directly in their inbox.


Smartsource.com allows you to clip manufacturer coupons digitally, then print them for use in-store. Users can often find exclusive manufacturer coupons on Smartsource.com. Search by category or brand to make finding the items on your shopping list simple. For additional coupon offers, search by zip code.


Savings.com makes it easy to find manufacturer coupons for a variety of industries. From jewelry to home appliances and groceries, you’ll find deals and coupons within this database. You can also search through local circulars to find even more discounts and coupons.

General Mills

There are a number of brands that fall under the General Mills family, including Betty Crocker. Users can visit the specific brand website for coupon information. General Mills is also known for its Box Tops for Education initiative. In the past, families could clip the cardboard box tops off of General Mills products and donate them to their local school to later be redeemed for cash rewards. Now, General Mills uses an app that allows users to scan their shopping receipts. The products with box tops will automatically be accounted for and added to a school’s account.  


Procter & Gamble is another company that has a variety of health and wellness brands under its umbrella, including Gain, Downy, and Always, amongst others. Their website has manufacturer coupons for their brands. Search by brand, new coupons, or those with the highest value.


Safeway, the banner brand of the Albertson Company, has a site that offers a variety of manufacturer coupons and deals. Users can also sign up for their rewards program, which allows you to earn points to redeem for discounts or gas.


Walgreens makes it easy to browse through hundreds of coupons online or through their mobile app. Users can clip coupons to be added to their Balance Rewards account or save them to be used in-store at checkout, or online.


Target offers 5% off on every purchase to shoppers with a store credit or debit card. Target Circle is the store’s loyalty program app where users can find a variety of discounts and coupons, as well as earn cashback.

Additionally, their weekly circular often features deals that offer a store gift card with a minimum purchase on a particular brand or item. While manufacturer coupons are accepted at Target, it should be noted that only one can be combined with a Target coupon or Circle offer per item.


Kroger is a full-service grocer that offers manufacturer coupons directly on their website. Users can upload digital coupons directly to their rewards account and redeem them in-store or online.

Whether you’re living on a tight budget or you’re simply looking for creative new ways to save money, incorporating manufacturer coupons into your financial strategy can help. Save money on groceries and other purchases with these couponing tips.

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