An Overview of Woot: What Is It? Is It Legit?

FT Contributor
A woman shopping online with her computer on her lap and a credit card in her hand.

There are a number of ways to find deals too good to pass up. For most methods, all you need is an internet connection. There are a couple of popular options that improve your odds of discovering the best prices online — mobile coupon apps and daily deal websites. Besides Daily Steals and BLINQ, Woot is a daily deal website worth checking out.

When it comes to websites that focus on providing customers with the best prices on thousands of products, there are some strategies to get the best deals. Not all “deal of the day” websites are created equal, so it’s important to learn more about the company you’re shopping with and what your options are if your purchase doesn’t go as planned.

Woot is owned by Amazon, which provides many shoppers with peace of mind knowing they are backed by what could arguably be the most reputable e-commerce company around. Regardless of the fact that Woot is owned by Amazon, there are things you should always do online to keep your finances and personal information safe. Read on for a detailed Woot review to learn about the website’s strengths and weaknesses and whether it’s right for you.

What Is Woot?

Although Woot is owned by Amazon, the two e-commerce websites do business differently in a few key ways. Woot was an early adopter of the daily deal concept. It was founded in 2004 and landed on Amazon’s radar soon after. The world’s largest retailer purchased Woot in 2010.

Woot sells deeply discounted new products and some refurbished or reconditioned items. Woot deals don’t typically last longer than 24 hours, with some selling out faster if they started out with low or limited quantities off the bat.

You’ll have to act fast if you see something you like. Unlike Amazon, which maintains a large stock of products and has the functionality to watch for items and notify you when they’re back in stock, once a Woot deal sells out, it’s likely gone for good.

While impulse shopping isn’t recommended, Woot’s return and refund policy provides shoppers with some insurance should the deal they hurried to take advantage of doesn’t work out as expected. Woot gives you 30 days to return a product for free and receive a full refund if the product is defective or damaged. If you changed your mind, you can return the product within 30 days to receive a full refund, but you’ll need to pay for the return shipping.

There’s Amazon functionality built in to Woot — sign in to your Woot account by clicking on the “Login with Amazon” button. You can pay with your Amazon credit cards. Additionally, Amazon Prime members get special discounts and perks, such as Woot’s Prime Member Appreciation Week in February that rewards Prime customers with extra discounts and the chance to enter raffles for free products.

Is Woot Legit?

Woot is definitely legitimate. After all, it’s owned by Amazon. But are customers happy with Woot’s service and product deals? Woot has very few customer complaints on the Better Business Bureau (BBB) website. The company is accredited by the BBB and has earned an A+ rating for its fast response time to customers with an issue.

Digging deeper by reading customer reviews on third-party review websites also reveals very few customer reviews, positive or negative. Woot reviews are largely neutral. This is actually a good thing — customers usually take the time to review a company because they’re upset or frustrated with a business. The low number of reviews could show that individuals who purchased using Woot were satisfied with the product.

If you dig deeper into Woot’s reviews, you’ll find that comments from purchasers point to the following issues:

  • Customer service is sometimes unhelpful when there’s an issue;
  • Items may be slow to deliver;
  • Wrong items are sometimes shipped;
  • Some orders were canceled due to being oversold.

Pros and Cons of Woot


  • Good discounts available;
  • New daily deals;
  • Owned by and integrated with Amazon;
  • Product descriptions are clear and entertaining to read with no fine print to have to worry about;
  • Amazon customer reviews for a product are included as part of the product description.
  • You may return most purchases within 30 days of delivery for a full refund.


  • Resolving issues and getting a refund can be slow;
  • Not all “deals” are cheaper than you’d find on Amazon or other websites;
  • Woot doesn’t list the original retail price or the money you save on the product description page;
  • Woot deducts the prepaid cost of return shipping from refund returns.

Is Woot Right for You?

If you’re in search of a good deal, Woot should be on your shortlist of deal websites such as BLINQ and Daily Steals. Woot’s product descriptions and purchase conditions are clearer than other deal websites, so you know exactly what you’re getting without worrying about missing information from the fine print.

As with any kind of shopping online, do your research on the item you’re interested in before you click to buy. Having buyer’s remorse later makes it harder to return an item and get a refund. Woot gives you 30 days to return an item for a refund, but if the item isn’t damaged or defected and you’ve simply changed your mind, you’ll need to pay for the return shipping.

Check out and see for yourself. Who knows, you could be missing out on a best of web price for a product you’ve always wanted!

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