Is It Worth Paying For Tinder Gold?

FT Contributor  | 

Tinder is a free mobile dating app that allows you to connect with singles in your area. Once you’ve installed the app on your phone, you create a short profile that includes a 500-character biography, a few photos, and your answers to simple questions, such as, “Do you use tobacco?” You also answer a few quick questions about what you’re looking for in a partner, which is displayed on your profile.

Potential matches that fit your criteria are displayed and you swipe right if you see potential in a person’s profile or swipe left if you don’t. If you and another single both swiped right on each other’s profiles, it’s a match and you can use the app’s chat function to begin communicating.

While the Tinder app is free, you also have the option of upgrading to Tinder Gold to take advantage of all the mobile app’s features. The additional features for Tinder Gold members make it easier to communicate with other users and look into potential matches. However, you may find some of these features simply aren’t worth the investment. To find out whether you should upgrade to Tinder Gold or save your money, learn more about its costs and features.

How Much Is Tinder Gold?

A basic Tinder membership is free, but doesn’t allow you to utilize all the functionality the app has to offer. If you upgrade to Tinder Gold, your monthly cost varies depending on your location and age. The upgrade starts at $14.99 per month.

The exact monthly fee you’re charged to upgrade also depends on the length of the contract you agree on. You can commit to one month, six months, or one year of Tinder Gold. Your monthly fee is higher if you commit to one month and you’ll owe a lower monthly payment if you commit to a full year.

Once you opt in for the Tinder Gold upgrade, payment is due immediately. After your payment is processed, your account is upgraded within 24 hours and you can begin using the additional features.

Tinder Gold Features

When deciding whether an upgrade to Tinder Gold is justified in your budget, it’s important to review the additional features you’ll gain access to as an upgraded subscriber.

Curated Matches

With over 7.86 million users on Tinder in the United States as of 2019, it can be tough to find potential matches who fit what you’re looking for in a life partner. Many users get frustrated by the volume of “matches” they receive on the app, only to be disappointed by photos or biographies in these user profiles.

When you upgrade to Tinder Gold, the app uses an advanced matching system to provide you with curated matches. Instead of endlessly swiping through numerous matches, you’re provided with what the app refers to as your “Top Picks.” When you open the app, you’ll see your Top Picks right away, which are the subscribers the system deems as your most noteworthy matches.

These specific Top Pick profiles are available to you for 24 hours so if you see someone you like, you’re encouraged to swipe right and begin a conversation. After 24 hours, a new batch of Top Picks is displayed for you to peruse. If you want to see more Top Picks than what’s displayed, you can pay an additional fee to increase the number that are displayed each day. The fee for additional Top Picks varies by location and you must be a Tinder Gold member to request additional Picks.

Tinder Gold Likes

All Tinder users are provided with one ”Super Like” per day. When you’re viewing a potential match’s profile who truly stands out from the crowd, tap on the blue star icon on their profile to send them a Super Like. Once you’ve done this, your profile will show up on their feed.

Not only will it show that you liked them as a potential match, it’ll also display your profile with a blue border, showing that you Super Liked them over anyone else. If they swipe right on your profile, you’ll make an immediate match and can begin communicating.

If you’re a Tinder Gold member, you can send up to five Super Likes per day to show potential matches how special you think they are. You could also purchase additional Super Likes for a fee if you want to highlight more potential matches. The cost for each additional Super Like varies depending on your location but you must already have an active Tinder Gold account to buy them.

Access to Tinder Plus Features

As a Tinder Gold member, you have access to all the app’s features and benefits. This includes any benefits that Tinder Plus members have, such as:

  • Unlimited likes: You can like as many potential matches as you want each day, while basic Tinder users are subject to daily limits based on their age, activity, and gender.
  • Look at your last swipe again: If you accidentally swiped left on a potential match, you can view their profile again by “rewinding your last swipe.”
  • One Boost each month: When you request a “Boost,” you become the top profile shown on the app in your area for 30 minutes. This allows you to get noticed more quickly by local subscribers.
  • Worldwide Tinder passport: When you travel, you have access to the Tinder app so you can meet people out of your home state or out of the country.
  • No ads: As a Tinder Plus or Gold member, your app is ad-free unlike the basic edition.

The Pros and Cons of Tinder Gold

Pros

  • Highlight your profile with a monthly Boost.
  • Get more potential matches.
  • Show matches you like them with Super Likes.
  • Use the app around the world.
  • Show you’re serious about finding your life partner.

Cons

  • Investing in the monthly service fees.
  • Not worth the charges if you don’t use the app a lot.
  • No subscription cancellations or refunds.
  • Another recurring expense that makes it hard to save money.

If you find it challenging to start dating and you want to put in a serious effort, an investment in the Tinder Gold subscription upgrade may be right for you. However, keep in mind your upgrade isn’t refundable and it’s only worth it if you dedicate a substantial amount of time to the app and finding your life partner.


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