The Best Places to Sell Jewelry Online

Andrew Reyes
Closeup of a hand holding $100 bills next to a various assortment of jewelry.
Reading Time: 6 minutes

Many people look for ways to make extra cash, and for many reasons:

An easy way to make extra money could be to sell old items in your household, such as jewelry. Many people hang onto old or outdated accessories, which can create a cluttered space. Rather than throwing them away or donating them, you can sell old jewelry online quickly and easily.

If you create your own jewelry as a side gig, selling it online could also be lucrative. The jewelry industry is worth $18 billion, and as the market continues to grow, there is no shortage of jewelry entrepreneurs. Whether you are selling old jewelry or some of your creations, many websites cater to your exact needs.  

Cash for Gold USA

Cash for Gold USA buys your jewelry at various rates, depending on the market. Not only do they buy gold jewelry, but they also buy silver, platinum, and palladium metals.

Cash for Gold USA boasts over 35 years of jewelry-buying experience, which can help ensure customers are getting the best deals. Additionally, this company focuses on the raw value of gold, which means they will buy broken jewelry.

How It Works

Cash for Gold USA’s process starts by filling out an online form. You will be asked how you want to ship your items, either by USPS mailer or by FedEx label, which is insured for up to $5,000.

The company will then send you packaging material and a shipping label to send your jewelry in at no charge. Within 24 hours, experts determine the value of your pieces and will send a quote via email.

If you accept the quote, your payment will be sent via check, PayPal, or bank transfer. If you don’t agree with their offer, they will send your pieces back for no extra charge.

Why We Like It

  • No minimum value required;
  • An online gold calculator;
  • Experienced appraisers;
  • A 10% payout bonus;
  • Safe and secure tracking.


Worthy is an auction site that allows you to buy and sell jewelry. They pride themselves on upholding the following values:

  • Transparency: Buyers and sellers can expect detailed information when they sign up.
  • Integrity: Worthy only works with professional buyers who place bids based on experience.
  • Privacy: Worthy does not ask for unnecessary personal information.
  • Convenience: The customer does not need to put any effort into the auction.
  • Service: Customers have dedicated account managers that can help with any questions or problems.
  • High-value deals: The customer gets the highest market value for their jewelry, guaranteed.

It’s important to note that each piece of jewelry must be worth at least $1,500. Additionally, Worthy will take a fee of 5% to 15% of the selling price; the higher the price, the lower the fee.

How It Works

Worthy’s process is generally uncomplicated. Customers ship their jewelry to Worthy free of charge via FedEx so it can be inspected and authenticated. Then the jewelry is cleaned, photographed, and graded by third-party experts.

Worthy takes care of all the work so you don’t have to. Once the auction listing is created, you can set a reserve price to ensure your jewelry will not sell for less than you are willing.

After the auction concludes, Worthy will send you a final price minus their commission. You can choose to be paid by PayPal, bank transfer, or check. The seller fees are as follows:

  • Up to $5,000: 18%.
  • $5,001 to $15,000: 14%.
  • $15,001 to $30,000: 12%.
  • $30,001 and above: 10%.

Why We Like It

  • Easy to use;
  • Transparent process;
  • Convenient and fast sales process;
  • You get the best price for your jewelry;
  • Worthy partners with GIA, the most reputable gemstone and jewelry grading lab in the world.


Etsy is an old favorite in the gig community. The online platform prides itself on connecting a community of sellers with millions of buyers worldwide. For a small fee, creative entrepreneurs list their items in their online stores.

You can create a custom website to help shoppers navigate your Esty shop and grow your following. Etsy also provides:

  • Advertising tools to help boost your visibility;
  • Email marketing guidelines;
  • A mobile app to easily manage your shop on the go;
  • Discounted postage;
  • Social media post templates;
  • Sales and coupons to help attract customers.

Etsy also offers two online packages, depending on how big your business is: Etsy Standard and Etsy Plus.

How It Works

Etsy has a pretty straightforward process. First, you create your shop when you sign up for an Etsy account. You’ll choose a name, payment method, and a currency option. It’s helpful to know what fees you are expected to pay:

  • Listing fees are $0.20 each;
  • Transaction fees are 5% of the sales price (this also includes the shipping price);
  • Etsy Payments include a 3% and $0.25 payment processing fee;
  • If you decide to use Offsite Ads, you are responsible for any advertising fees.

Once you list all your products in your customized shop, buyers can peruse your store. When you make a sale, customers check out through Etsy Payments, which allows them to buy your products in a variety of ways including PayPal, Apple Pay, and Etsy gift cards. Etsy then deposits the sales into your bank account at your leisure.

Why We Like It

  • Sellers can market to a large audience;
  • Built-in analytics are available to help reach visibility;
  • Easy setup and maintenance;
  • There are many niche audiences to target;
  • Chat with other sellers to obtain best practices.

Ruby Lane

If you inherited jewelry or own antique jewelry, Ruby Lane is a good website to help you sell it. This website claims they are the number one trusted vintage marketplace and vets each seller to ensure buyers are getting a good deal. However, there are some requirements to selling jewelry:

  • Jewelry must be less than 20 years old;
  • The pieces must be made of precious metal or stones;
  • They must be worth $250 or more;
  • Jewelry must be marked by a designer or luxury brand.  

Additionally, Ruby Lane provides guidelines for photographs and item descriptions to help you sell your items faster.

How It Works

After creating a Ruby Lane account, you will be billed a monthly fee based on how many items you have in your shop. The fees are as follows:

  • Up to 50 items: $54 per month;
  • From item 51 to 150: 30 cents per item;
  • From item 151 to 1,000: 20 cents per item;
  • From item 1,001 on: 1 cent per item.

There is also a 6.7% service fee based on the purchase order total. However, there are no listing fees like other websites. You are also responsible for communicating with the buyer, shipping your jewelry, and collecting the payment.

Why We Like It

  • Curated and niche audience;
  • Easy to list and maintain;
  • Good reputation;
  • Low sellers’ fees and commission.

The RealReal

The RealReal is an online consignment shop where you can sell gently used, high-end jewelry. Consignment means that you still have ownership of the items, but are selling them through a trusted third party who determines the price.

After The RealReal receives your items, you can monitor them by logging into the MySales page. At the site’s discretion, your items can either be sold online, in a retail store, or both. Sellers have three ways to consign with The RealReal:

  • Schedule an in-home pickup;
  • Get free direct shipping;
  • Visit a consignment office.

The authentication and listing process typically takes 10 to 15 days. If your item is deemed counterfeit, it will be confiscated.

How It Works

Once you create a shop on The RealReal’s website, you send your jewelry to them to be appraised. The RealReal takes photos of your items, creates item descriptions, and posts them for buyers to see. After selling an item, you receive your payment. The RealReal takes a commission that varies on prices and items:

  • Jewelry prices at $1,000 or more, and watches listed between $1,000 to $2,400, have 30% commission;
  • Watches priced over $2,500 come with a 15% commission;
  • Items listed at $200 or less come with a 50% commission;
  • Credit purchases are subjected to a 5% bonus.

If your items are not sold within a year, The RealReal will send them back at their expense.

Why We Like It

  • Large selection of pieces;
  • No listing fees;
  • Convenient selling process;
  • You don’t have to communicate with buyers.

Tips to Sell Jewelry Online

Selling jewelry online can be overwhelming, especially if you don’t know where to start. Whether you are selling your creations, or outdated jewelry, these tips can be helpful:

  • Get your jewelry appraised to ensure you’re not selling fake jewelry;
  • Get multiple offers for your pieces;
  • Don’t be afraid to negotiate with pricing;
  • Provide as much information as you can on your jewelry;
  • Use an online calculator to help price your jewelry;
  • Take multiple, high-quality pictures;
  • Research other online sellers to see how they price their items;
  • Ensure you’re working with reputable online dealers.

Selling jewelry online can help bring in supplemental income. By researching the different online selling platforms, you can easily sell your jewelry to make a profit.

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